The personal brand arsenal of any credible leader needs to have some key drivers. Of critical importance is the ability to teach and inspire followers and peers. If my vision doesn’t excite my followers, then my mission is just but a lame duck! This is explored in a guest blog “Leading through teaching and inspiration” on BeYB (Believe , Become, Be Your Brand).
So, what drives your personal brand? Will you add teaching and inspiring others to it? I urge you to give it a try…and take a deep dive into the classics. Leaders teach and inspire others to a higher level of meaningful existence.About BeYB Peter Sterlacci is the pioneer of personal branding in Japan. Building on his background in intercultural consulting & training and Certified by Reach, the global leader in personal branding, he works with on-the-move careerists in global companies in Japan. In a culture where “fitting in” is the norm, Peter uses a three-step process derived from his own passion for cycling to promote the mindset shift necessary for setting and reaching career goals in today’s economy. Tap into the value you provide to others and authentically build your visibility and credibility within your work teams and target audience.