Your family brand influences your child’s personal brand

medium_4620813803Something different happens when parents take up intentional leadership at home. They set aside time for play, talk and reading. They cook, shop and dream as a team. They laugh, cry and reminisce together. They become one, a family with a common identity, though the characteristics of individual family members will vary.

Due to this tight bond, the family becomes the true ‘North’ especially during times of conflict or pain, as well as joy and celebration. As the individuals have developed a sense of identity, how they react can be clearly referenced to a particular brand. That family brand has a significant influence on how the children’s personal brands evolve over time… [TweetMe]

I explore this in its entirety on my guest vlog “Personal Branding Begins at Home” on Peter Sterlacci’s blog, BeYB… ‘Believe. Become. Be Your Brand’. It is also an excerpt from my upcoming book that explores the critical steps of bringing leadership back home.

About BeYB
Peter Sterlacci is the pioneer of personal branding in Japan. Building on his background in intercultural consulting & training and Certified by Reach, the global leader in personal branding, he works with on-the-move careerists in global companies in Japan. Follow Peter on Twitter @PeterSterlacci

photo credit: stefano principato via photopin cc


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  1. #1 by dadblunders on October 11, 2012 - 3:21 pm

    Fatherhood is all about being an involved parent. Many men never see or value that particular part of parenting “involved.” When I was full-time social worker (now stay-at-home dad) I would often tell fathers the importance of being involved in their children’s lives. I was always amazed at how many men saw this as a foreign concept. I would even explain the benefits children received by having an involved father, e.g., better grades, socialization skills and better mental well-being. The information I provided them still often fell on deaf ears.

    I know as a father I stay involved in my 3-year-old sons life. I go to birthday parties, take him to friends and get in the floor and play. I know soon enough he will leave home and the relationship I built with him now will carry him through his life. Someday, when he is grown, he might even want to come home to visit and not feel like its an imposition.

    • #2 by KimunyaMugo on October 11, 2012 - 3:28 pm

      Bull’s eye! Very true, INvolve means you are IN it. I love your closing… “Someday, when he is grown, he might even want to come home to visit and not feel like its an imposition.” In my upcoming book ‘Home Bound’, there is a section that looks at PRECIOUS MEMORIES. These are the little gems that they can cling on later in life when the going gets tough. Great to meet you and thanks for your comments.

  2. #3 by Sandra Lovelace on September 26, 2012 - 9:09 pm

    Another accurate and articulate article – just what we’ve come to expect from Kimunya! Thanks, Brother.

    • #4 by KimunyaMugo on September 27, 2012 - 1:46 pm

      Thank you Sandra! And all the best in your work too 🙂

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